The Potentials of the Next Generation Consumers of iPhone Essay

The Potentials of the Next Generation Consumers of iPhone - Essay Example This exploration will start with the explanation that as indicated by different sorts of writing, it has been generally acknowledged that an all around fabricated showcasing system contains certain basic vital measures and approaches that further influence advertisers to make the drawn out maintainability of their contributions inside a specific business industry. In this comparable setting, a solid division of market or target customers can be attested as one of the best methodologies actualized by the associations while showcasing new brands inside a specific business advertise. In addition, a coordinated advertising blend in the long run encourages execution of procedures related with item, spot, cost, and advancement and in this way, guarantees the conveyance of satisfactory chance to the associations to manufacture a solid market for their particular items or potentially benefits. Advertising of an item as well as an assistance is appropriately viewed as the best acts of an asso ciation in building its drawn out manageability in a specific industry or business showcase portion. To defeat the difficulties introduced by the current savagely serious situation influencing contemporary associations having a place with various business enterprises, a powerful and all around assembled showcasing plan assumes a significant job not exclusively to make the offered items fruitful yet in addition to construct a solid situation of the items/administrations and increase upper hands through enlarging brand an incentive in general. A powerful promoting methodology may require the reception of various instruments and procedures that can empower advertisers to increase critical experiences and draw an extraordinary brand picture of the item in consumers’ mind. The point of the conversation hereafter is to recognize and evaluate the possibilities of the cutting edge shoppers of iPhone product offering for Apple and propose advertising blend techniques that would help t he association in increasing a serious situating over its nearby opponents. iPhone is generally portrayed as a specific product offering of cell phones, which is structured, fabricated and showcased by one of the main brands in the worldwide Information Technology (IT) industry, Apple Inc. In the year 2007, the organization propelled the original of this item, which pulled in a tremendous volume of well informed clients from all around the world.

Australian visions Essay

Diverse Australian dreams are regularly depicted in different messages and movies. Australian movie Strictly Ballroom 1992 is an incredible model as the executive uses extremely preposterous and showy style of filmmaking to introduce a comical story that reflects different beliefs in Australian culture with cinematography and film strategies. The film not just exhibits the persona of the longshot particularly through the character of Fran, yet in addition shows the idea of multiculturalism and accomplishing dreams on the place where there is Australia, which are for the most part ideas that identifies with various part of Australian dreams. Then again the sonnet ‘My country’ composed by Dorothea McKellar, communicates different goals of Australia that are all the more legitimately related with the land. Using beautiful strategies, for example, representation the artist had the option to portray both the characteristic peril and excellence of the country that are addition ally esteemed as significant piece of Australian dreams. One of the principle focal points of the film Strictly Ballroom is the trait of the dark horse, a term that is firmly connected with Australian qualities. The conviction of giving everybody a reasonable go is completely communicated through the story circular segment of Fran, whom like the odd one out was changed into something lovely before the finish of the film. This idea is communicated through the Baz Luhrmann’s depict of this character. The juxtaposition between her first appearance and her exhibition toward the end completely grandstands Fran’s job as the dark horse. This is strengthened with her red dress and the lighting utilized during the completion of the film. Varies to other contestants’ garments that looked shallow and over-the-top, the genuine shade of red utilized for Fran made her stood apart as a charming, sure and delightful lady, which is totally extraordinary to her apparently ugly first appearance from the beginning of the film. This is further on upheld by the lighting of the film, which centers around her and Scott’s move, yet additionally focuses on the effect of the red outfit, making the dress very nearly an emotional image of her fruitful change and accomplishment inside this film. Then again, the effect of her appearance additionally completely speaks to Australian’s romanticizing of the dark horse. Another topic of Strictly Ballroom is the possibility of multiculturalism as this film delineates the changed present day society that acknowledges and grasps social differences. This is communicated using music in the film. For most piece of the film the music utilized is conventional dance hall scores or Australian great melodies, for example, ‘time after time’, which makes the basic instrumental Spanish music played in Fran’s house stuck out. This not just shows the contrasts among Fran and Scott’s foundation yet additionally places the crowd into the character ’s shoes to encounter another sort of moving and culture that exists on the place where there is Australia. This idea is again fortified at the last scene of the film when all the crowds got together with Scott’s guardians and moved together. The since quite a while ago shot that presents the bound together group joins with mid shots that emphasis on explicit individuals like Fran’s father who has diverse foundation fortify the positive undertone of multiculturalism. This likewise presents Strictly Ballroom as a film that reflected the estimation of contemporary Australian culture, which is about acknowledgment and embracement. The seek after for dream is an idea that is profoundly esteemed in Australia and the film Strictly Ballroom relate this thought with the thought of conquering dread and the test of power. The emphasis on lines, for example, â€Å"A life lived in dread is an actual existence half lived† shows the significance of this comparable to the character’s will of accomplishing their objectives. Anyway their craving is frequently cripple by the movi ng alliance. The constant utilization of low edge shots and the absence of music playing when characters, for example, Barry Fife talked set up their condition of intensity, which the principle characters need to overcome. This additionally made the scene from end of the film profoundly emblematic. With the accomplishment of Scott and Fran’s execution, there was a high edge gave portraying a falling Fife who tumbled with the trophies on the table that appeared differently in relation to the past utilization of low heavenly attendant shots. This scene not just filled in as a lighthearted element for its crowd yet in addition speaks to the defeat of the position, focusing on the hugeness of this showdown regarding the Scott and Fran’s achieve of their fantasy. In setting of this film, these thoughts mirror the chance of arriving at one’s objective in Australia. Much the same as the persona of the dark horse this additionally identify with the cliché thought that this land exem plify a feeling of expectation and opportunity. My nation composed by Dorothea Mackellar is a sonnet that outlines both the normal excellence and peril of Australia, portraying altogether different dreams of a similar country in contrast with Strictly Ballroom. The poet’s rehashed utilization of different stones to depict the natureâ scenery of this nation focuses on the legitimacy of those highlights, yet in addition made the stones a similitude for the land’s faultlessness. This is seen through lines, for example, ‘An opal-hearted country’ and ‘Sapphire-clouded mountain’, which ceaselessly fortify the real idea of magnificence in Australia. Then again Mackellar additionally utilizes embodiment to depict the threat of this land. Lines, for example, ‘Her excellence and her terror’ and ‘her hardhearted blue sky’ fortify the picture of the threating nature condition, giving the perusers a genuine feeling of dread and reverence for the poet’s nation. Despite th e fact that this content imparted constrained comparability to Baz Luhrmann’s Strictly Ballroom, it despite everything figures out how to communicate dreams and delineations of Australia that is profoundly esteemed in this country.

Preparing for Your Transition Into College

Preparing for Your Transition Into College Like most incoming freshmen, I’ve been thinking about move-in day all summerâ€"usually with excitement, but also with a fair amount of anxiety. My summer has been all about preparing for this day. From dorm shopping to brushing up on important “adulting” skills, Id thought about pretty much every aspect of my transition into college, but as move-in day grew closer, I needed to put all those thoughts into action. It’s easy to feel overwhelmed by all this final preparation, but I’ve found a couple of ways to eliminate the stress of packing and prepare for a smooth transition once move-in day rolls around. Pack in shifts. Trust me when I say that postponing all your packing until the night before you leave is an easy recipe for instant stress. I’ve found that packing a few things each day has been a good strategy. I organized all my bedding one day, packed up some pictures and posters to hang up the next day, and started narrowing down which clothes I would bring the following day. Doing a little bit of packing each day and then enjoying some downtime has helped me immensely with avoiding the stress of packing up everything in a rush and worrying about forgetting something. Make lists of everything you need. You probably have a pretty good idea of what essential things you’re bringing to your dorm, but there are so many little things to keep track of that it can be easy to forget something. I made lists of everything I already had that I wanted to bring and things I still needed to buy. These included big items like bedding and clothes hangers, but also all the little things like band-aids, cold medicine, paper towels, and so on. Making lists as you think of things that you need to remember will help make your packing process smoother and more organized. It will also help ensure that you don’t forget anything. Start getting into your school sleep schedule. After a jam-packed senior year of high school, I really enjoyed the opportunity to sleep in over the summer (often to the early hours of the afternoon). However, I got so accustomed to staying up late and sleeping in even later that my sleep schedule was not at all conducive to what my college schedule would be. At least a week before move-in, start setting your alarm to the time you’ll have to wake up for classes so that youll start off on the right foot. This will help make your transition into college so much easier because you won’t be completely exhausted when you wake up early on that first day of class. Brush up on those “adult” skills. Let’s face it: When it comes to “adulting,” a lot of us are in unfamiliar territory. From doing laundry to making actual phone calls, there are many intimidating adult things that you might not have experience in. Personally, I asked my parents to give me laundry lessons the week before I left. This helped me realize that not all adult tasks are as intimidating as they first appear. Spend time with family and friends. While preparing for move-in day is important, it will also sneak up on you incredibly fast, so make sure you carve out plenty of time to make memories with friends and family. Do all the things you want to do and make as many memories as you can. That way, when move-in day rolls around, you’ll have had a great summer with great friends behind you and will be ready to take on your college adventure. Abby Class of 2023 I'm a Civil and Environmental Engineering major in the Grainger College of Engineering and I hope to one day work to lessen society's impact on the environment. I am a major nerd, have a passion for all things outdoors, and I can't wait to see what new opportunities are in store for my freshman year at University of Illinois!

What Are Asthma Symptoms - Free Essay Example

Sample details Pages: 3 Words: 1040 Downloads: 8 Date added: 2019/08/08 Category Health Essay Level High school Tags: Asthma Essay Did you like this example? Asthma is a persistent disease involving the airway in the lungs making it difficult for someone to breath. It is the most common respiratory condition in the United States that over 22 million people have. There are a few people out there that might come to believe that asthma is contagious but it is not. Don’t waste time! Our writers will create an original "What Are Asthma Symptoms?" essay for you Create order People who have a family history of asthma are more than likely to pass it off to their children while others might develop it as they grow older. Those who grew up with asthma their whole life have more control of what to do to prevent them from having an asthma attack at home or out in public. Although there is no cure to asthma, there are several treatments to control the disease. To have asthma, your primary care doctor will first to have to diagnose it based off of your medical or family histories, physical exam, and test results. A physical exam, would be the first step to take. In a physical exam the doctor will look for signs of asthma by listening to your breathing or signs of allergies. The next test would be your lung function test called spirometry to check how your lungs are working. In the spirometry test, you breathe into a small machine sitting down called a spirometer. This medical device records the amount of air you breathe in and out and the pace of your breathing. (Cirino 2017). Another test is an allergy test to see if anything triggers you to have difficulty breathing. Your doctor will ask you questions such as whether or not you have asthma symptoms and how often do you get them. The next step would be to pay careful attention as to when and where do you get these symptoms. Doctors ask these questions to see what are the things that trigge r your asthma attacks in order to prevent them from happening, or see what types of medication you will need. As of now they still dont know why some people get asthma and others dont. It is to say that the cause of asthma might be a combination of environmental and genetic factors. Things that might trigger an asthma attack are airborne substances, respiratory infections, cold air. Certain medications, physical activity, or even air pollutants. Allergies from airborne substances include such things as pollens, molds, animals, dust mites, and chemicals. These things make you sneeze or cough continuously causing mucus to accumulate in their airways. While exercising, people with asthma get airway obstruction with colds respiratory viruses, and environmental triggers. This makes the bands of muscle surrounding the airways to tighten making air difficult to move freely. Once the person begins to feel short of breath not allowing air to move through the airways, thats when they begin to do the wheezing sound. Inflammation in the airways results in breathing problems such as coughing, wheezing, chest tightness, and shortness of breath. These problems have a few causes as to where the bands of the muscle that surround the airways tighten making it hard for one to breathe smoothly. Another cause is when the persons airways become swollen or inflamed not letting air go through. Lastly, the most common one would be where the cells in the airway produce more mucus making it thicker than usual clogging the airways. If these symptoms start to get worst, then it is called an asthma attack. While having an asthma attack, the airways can star t to get narrow not allowing vital organs to get the oxygen they need. Occupational asthma is blamed for about nine percent of all cases. It is a lung disease brought on by breathing in fumes, dust, animal dander, or chemical in a workplace. Even if youve never had asthma, working in places like farms, drug manufactures, or millers can give you that type of lung damage if not fully avoiding the irritants. Asthma has two main kinds of medications. There are the rescue medications that help stop symptoms of asthma attacks opening up airways. These rescue medications help by relieving symptoms within minutes, but they do not prevent them from the swelling. The top three most common rescue medications are Albuterol and Pirbuterol. Another type of medication would be the controller medications. These medications help prevent any asthma attacks by relieving the inflammations in the airways. These medications are to be used on a daily basis to work effectively. Controller medications need to be used on those people who have severe asthma. This is when your ways are swollen up all the time causing you to have asthma symptoms twice or more per week. Asthma control medication includes inhaled corticosteroids such as Budesonide, Fluticasone, and Beclomethasone. There are also oral (tablet) leukotriene modifiers like Montelukast and Zafirlukast. Long-acting bronchodilators are the ones that shoul d not be used without an inhaled corticosteroid such as Salmeterol, Formoterol with budesonide, and Formoterol with Mometasone. Most of these medications are to be used with an inhaler. It is important because many people cant tell whether or not their asthma is not well controlled by their symptoms like wheezing, shortness of breath, coughing. Although asthma attacks to happen at random times of the day, it still doesnt stop someone from living their daily lives. They are humans who are capable of also doing indoor or outdoor exercise, but of course at a steadier pace to prevent an asthma attack. For example, any of the more heavy exercises are the ones people with asthma have to be more careful with because it can cause them to run out of breath faster. The best exercise one can do is swimming. This is because of the horizontal position the body making it easier for one to breathe. Over all having asthma is a big responsibility because you have to be able to distinguish your symptoms and know what to do in case of an emergency. Knowing the procedures to follow and what medicines to take at the right time is one of the most important parts about having to deal with asthma. Someone with asthma can still do what other people do, they just have to be extra careful and know when it is enough for their body to take in.

Hr and Organizational Change - 1082 Words

By: Muhammad Faisal Change is a messy, iterative process. Just when you think you ve arrived you find you ve hardly begun (Tony Turrill: Change Innovation - A Challenge for the NHS) Ever since those two planes hit the twin towers of World Trade Center we talk about 9/11 as if this was the only year that September 11 took place. As a matter of fact the world has seen the eleventh day of the ninth month throughout the Gregorian calendar for over 2000 years. Come 2001 and people started blaming this day for their personal and professional failures. One person got fired by his employer in the month of June but people said it was his 9/11. Even some organizations found a worthy scapegoat in the form of 9/11. It is also often†¦show more content†¦People must live up to the values of the organization. If they don t they must be replaced by those who do. 2. Processes Higher Productivity, customer satisfaction innovation among other things are forcing us to refine and redefine our processes. We need to have a mechanism in place to identify which of our processes need to be improved; some processes may even have to be removed altogether from the system. These are non value adding processes. Someone rightly said its not just important to have new ideas, its also important to continually scrap the old ones. 3. Systems/Environment Changing environment is forcing us to change our own systems/environment. E-business, e-recruiting, fibre optics, information security, lethal viruses are all signs of the times and we have to change the way we do things in order to survive/succeed. How to change It all depends on what you want. However, following basic steps should help developing a road map for a successful change management program: 1. Define what you want 2. Plan and prepare all those involved 3. Implement 4. Monitor/Review Critical Success factors Whether you are entering a new business or cutting down your workforce, it has to be remembered that any change management program falls flat on its face, if the following factors are missing: 1. Effective communication 2. People Buy-in 3. Leadership by example 1. Effective Communication Poor communication ofShow MoreRelatedWhat Are Transactional Hr Responsibilities?857 Words   |  4 PagesWhat are Transactional HR responsibilities and how do they differ from Strategic HR responsibilities? Transactional HR responsibilities are generally considered more task-oriented processes such as â€Å"Administrative, order-taking, updating an individual employees’ HR Records, filling a vacant position or locating a training program for an individual† (Jones, 2009). These responsibilities usually have to do with an organization’s compliance to federal and state regulations. 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Night World Secret Vampire Chapter 1 Free Essays

It was on the first day of summer vacation that Poppy found out she was going to die. It happened on Monday, the first real day of vacation (the weekend didn’t count). Poppy woke up feeling gloriously weightless and thought, No school. We will write a custom essay sample on Night World : Secret Vampire Chapter 1 or any similar topic only for you Order Now Sunlight was streaming in the window, turning the sheer hangings around her bed filmy gold. Poppy pushed them aside and jumped out of bed and winced. Ouch. That pain in her stomach again.-Sort of a gnawing, as if something were eating its way toward her back. It helped a little if she bent over. No, Poppy thought. I refuse to be sick during summer vacation. I refuse. A little power of positive thinking is what’s needed here. Grimly, doubled over-think positive, idiot!-she made her way down the hall to the turquoise-and gold-tiled bathroom. At first she thought she was going to throw up, but then the pain eased as suddenly as it had come. Poppy straightened and regarded her tousled reflection triumphantly. â€Å"Stick with me, kid, and you’ll be fine,† she whispered to it, and gave a conspiratorial wink. Then she leaned forward, seeing her own green eyes narrow in suspicion. There on her nose were four freckles. Four anda half, if she were completely honest, which Poppy North usually was. How childish, how-cute! Poppy stuck her tongue out at herself and then turned away with great dignity, without bothering to comb the wild coppery curls that clustered over her head. She maintained the dignity until she got to the kitchen, where Phillip, her twin brother, was eating Special K. Then she narrowed her eyes again, this time at him. It was bad enough to be small, slight, and curly-haired–to look, in fact, as much like an elf as anything she’d ever seen sitting on a buttercup in a children’s picture book–hut to have a twin who was tall, Viking-blond, and classically handsome .. well, that just showed a certain deliberate malice in the makeup of the universe, didn’t it? â€Å"Hello, Phillip,† she said in a voice heavy with menace. Phillip, who was used to his sister’s moods, was unimpressed. He lifted his gaze from the comic section of the L.A. Times for a moment. Poppy had to admit that he had nice eyes: questing green eyes with very dark lashes. They were the only thing the twins had in common. Phillip said flatly, and went back to the comics. Not many kids Poppy knew read the newspaper, but that was Phil all over. Like Poppy, he’d been a junior at El Camino High last year, and unlike Poppy, he’d made straight A’s while starring on the football team, the hockey team, and the baseball team. Also serving as class president One of Poppy’s greatest joys in life was teasing him. She thought he was too straitlaced. Just now she giggled and shrugged, giving up the menacing look. â€Å"Where’s Cliff and Mom?† Cliff Hilgard was their stepfather of three years and even straighter-laced than Phil. â€Å"Cliff’s at work. Mom’s getting dressed. You’d better eat something or she’ll get on your case.† â€Å"Yeah, yeah †¦Ã¢â‚¬  Poppy went on tiptoe to rummage through a cupboard. Finding a box of Frosted Flakes, she thrust a hand in and delicately pulled out one flake. She ate it dry. It wasn’t all bad being short and elfin. She did a few dance steps to the refrigerator, shaking the cereal box in rhythm. â€Å"I’m a †¦ sex pixie!† she sang, giving it a footstomping rhythm. â€Å"No, you’re not,† Phillip said with devastating calm. â€Å"And why don’t you put some clothes on?† Holding the refrigerator door open, Poppy looked down at herself. She was wearing the oversize T-shirt she’d slept in. It covered ‘ her like a , minidress. â€Å"This isclothes,† she said serenely, taking a Diet Coke from the fridge. There was a knock at the kitchen door. Poppy saw who it was through the screen. â€Å"Hi, James! C’mon in.† James Rasmussen came in, taking off his wraparound Ray-Bans. Looking at him, Poppy felt apang-as always. It didn’t matter that she had seenhim every day, practically, for the past ten years. Shestill felt a quick sharp throb in her chest, somewherebetween sweetness and pain, when first confronted with him every morning. It wasn’t just his outlaw good looks, which alwaysreminded her vaguely of James Dean. He had silky light brown hair, a subtle, intelligent face, and grayeyes that were alternately intense and cool. He was the handsomest boy at El Camino High, but that wasn’t it, that wasn’t what Poppy responded to. It was something insidehim, something mysterious andcompelling and always just out of reach. It made her heart beat fast and her skin tingle. Phillip felt differently. As soon as James came in, he stiffened and his face went cold. Electric dislike flashed between the two boys. Then James smiled faintly, as if Phillip’s reactionamused him.†Hi.† â€Å"Hi,†Phil said, not thawing in the least. Poppyhad the strong sense that he’d like to bundle herup and rush her out of the room. Phillip alwaysoverdid the protective-brother bit when James wasaround. â€Å"So how’s Jacklyn and Michaela?† headded nastily. James considered. â€Å"Well, I don’t really know.† â€Å"You don’t know?Oh, yeah, you always drop yourgirlfriends just before summer vacation. Leaves you free to maneuver, right?† â€Å"Of course,† James said blandly. He smiled. Phillip glared at him with unabashed hatred. Poppy, for her part, was seized by joy. Goodbye, Jacklyn; goodbye Michaela. Goodbye to Jacklyn’s elegant long legs and Michaela’s amazing pneumatic chest. This was going to be a wonderful summer. Many people thought Poppy and James’s relationship platonic. This wasn’t true. Poppy had known for years that she was going to marry him. It was one of her two great ambitions, the other being to see the world. She just hadn’t gotten around to informing James yet. Right now he still thought he liked long-legged girls with salon fingernails and Italian pumps. â€Å"Is that a new CD?† she said, to distract him fromhis stare out with his future brother-in-law. James hefted it. â€Å"It’s the new Ethnotechno release.† Poppy cheered. â€Å"More Tuva throat singers-I can’t wait. Let’s go listen to it.But just then her mother walked in. Poppy’s mother was cool, blond, and perfect, like an Alfred Hitchcock heroine. Shenormally wore an expression of effortless efficiency. Poppy, heading out of the kitchen, nearlyran into her. â€Å"Sorry-morning!† â€Å"Hold on a minute,† Poppy’s mother said, gettinghold of Poppy by the back of her T-shirt. â€Å"Good morning, Phil; good morning, James,† she added.Phil said good morning and James nodded, ironically polite. â€Å"Has everybody had breakfast?† Poppy’s motherasked, and when the boys said they had, she looked at her daughter. â€Å"And what about you?† she asked,gazing into Poppy’s face. Poppy rattled the Frosted Flakes box and hermother winced. â€Å"Why don’t you at least put milkon them?† â€Å"Better this way,† Poppy said firmly, but when hermother gave her a little push toward the refrigerator, she went and got a quart carton of lowfat milk. â€Å"What are you planning to do with your first day of freedom?† her mother said, glancing from James to Poppy. â€Å"Oh, I don’t know.† Poppy looked at James. â€Å"Listen to some music; maybe go up to the hills? Or drive to the beach?† â€Å"Whatever you want,† James said. â€Å"We’ve got allsummer.† The summer stretched out in front of Poppy, hotand golden and resplendent. It smelled like pool chlo rine and sea salt; it felt like warm grass under her back. Three whole months, she thought. That’s forever. Three months is forever. It was strange that she was actually thinking thiswhen it happened. â€Å"We could check out the new shops at the Village — was beginning, when suddenly the painstruck and her breath caught in her throat. It was bad-a deep, twisting burst of agony thatmade her double over. The milk carton flew fromher fingers and everything went gray. How to cite Night World : Secret Vampire Chapter 1, Essay examples

Money should be the primary consideration in the selection of one’s career free essay sample

Young people generally start thinking about their future career when they are still at school, by making the right choice of subjects to study. What the financial package of their dream career is may not be important at that stage, but it certainly becomes a relevant consideration later on. However, how important this consideration is varies from one person to another. On the one hand, financial gain is definitely a factor one should consider when choosing a career. There is no denying that the salary is one of the top priorities when people start looking for a job. Most people start to take on the responsibility for the cost of living when they leave school, and it is of great importance to find a job with a higher salary, even though working hours might be longer than in other occupations. Moreover, these positions may have numerous potentials, such as a chance for promotion, training opportunity, a good work environment, and reputation. We will write a custom essay sample on Money should be the primary consideration in the selection of one’s career or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Having money also helps one gain his independence, for instance, maintaining a family, buying a house, paying rent, travelling around the world. Money is also necessary to buy basic utilities such as food and water, and it also aids to secure your home from theft. On the other hand, many people do not, and should not, focus on this factor as the main one. Salaries should not be the most important factor in choosing a career. People may neglect many other things that are worth to pursue in ones life if they consider money to be the most important factor in choosing a career. In fact, many people choose to fulfil their life goals and give up the job opportunity with the highest salary. For one thing, being engaged with the job you love can let you work in a pleasurable atmosphere in order to enhance your work efficiency. People can gain more satisfaction once they achieve their goals. Not only that, but focusing primarily on money when selecting a career ignores the concept that making money is not the reason most of us get jobs, but rather a means of obtaining material goods and services and of achieving important goals, such as providing security for oneself and one’s family, lifelong learning, freedom to travel or to pursue hobbies. Acknowledging the distinction, one may select a career on the basis of money, since more money can buy more goods and services as well as the security, freedom, and time to enjoy them. It does not mean that everybody should regard it as the most important factor in life. After all, money is just a way satisfy our basic life needs. All in all, I think the best career choice is the combination of personal interests and financial benefits. If people choose a career that they do not like, they may be impatient when they are at work. Only in doing what they like or have interests in, can people improve their working productivity and performance.